On the back cover advertisments in the March 31 April 6, 2010 issue if the Melbourne Weekly Magazine is an ad for a Bonds 'Oversized Hoodie' for women.
No problem so far.
But to advertise, they have a young, 'flawless', lightbrown haired, tanned women wearing it... and nothing else besides! The bottom quarter of the picture shows bare (and probably airbrushed) thighs. It is ploaced at the top of the page, in the centre of the product ads.
At the bottom right-hand corner of the pag is a man in a hoodie. The only bare flesh there (appart from his face) is his wrists.
And this is fairly tame, so far as body image+advertising+sexism goes!
I certainly don't mean to say that men don't experience serious mental-emotional anguish over body image problems (they do!) but it does seem to me that more of the objectification is of women; moreover, I must say I object to the strange ways most advertisments do more than promote their product - they enforce warped and unattainable notion of 'perfection'.
GRUMBLE ABOUT ADS IN THIS THREAD! Maybe we can collect some ads we feel are sexis and/or enforce undiverce and unattainable body image so we can start a petition or something?
There's an ad that I've forgotten the name of. I remember it was selling shoes, but what really bugged me was the way they sold them. All the female models were arranged like corpses or victims of domestic violence/rape; one body in an alleyway and they focused on her legs sticking out, and then you saw the shoes they were trying to sell.
I don't think I've ever seen such a graphic demonstration of the manipulation of women's bodies into selling things. I'm not even sure I want to think about why they decided to choose that method of portraying their goods. Why they'd want to link shoes to domestic violence is beyond me...
I showed this to a friend, and he suggested that ties can be, well, quite um, handy, and any man wearing a tie to 'show her that it's a man's world' would be quite surprised should a woman grab them by the tie and let them know otherwise.
I strongly believe in campaigning in a non-violent manner, but I'll admit, the image my friend painted in my head of the woman bouncing from her crouched position, grabbing the man by the tie and treating him to a healthy, feminist-y lecture does get me giggling.
Caption: "Show him he better get out of bed, roll up his sleeves and help us battle inequality!"
My friend and I also think these ties are pretty ugly. Agreed?