Break the Cycle - Kotex Campaign

[Erica Chan]

872,645 girls are helping to Break the Cycle*.

Time to stop all the weirdness about periods, don’t you think? Progress is where it’s at. Every video watched, every comment made and every question asked helps change unhealthy attitudes and Break the Cycle*.

Follow this link to watch the offical 'Breaking the Cycle' video and add to the number of girls speaking out!

Also, have a look at this little gem.

[fpvs]

Just used this campaign as an opportunity to educate my Facebook friends on a few things - including what a Douche REALLY is. I found out my (older) brother was using the word without even knowing what it meant.

[Erica Chan]

That's wonderful to hear! I do think people should be educated about this stuff, nice work for spreading the word and the knowledge.

As for 'douche'... that's an interesting one. These days I still use it as an insult, but from a very different perspective than what I imagine most people use it as, given the practice of douching is a) useless, b) harmful to the environment inside, c) an evil marketing campaign targeting women.

But yes, I'm glad you found it of use. I thought the ad was pretty funny and scathing at the same time, which was good.